WIN BACK CUSTOMERS

Identify inactive customers
before you lose them.

Telvanta.ai uses AI and behavioral insights to detect inactive or disengaged customers early—so you can take action, re-engage, and drive conversions.

A detection hub drawn as a dashed ring around a green customer disc, six glyph nodes on the ring with their labels flanking it — Behavioral Tracking across channels, purchases, logins and engagement, AI Inactivity Scoring from custom rules and patterns, Smart Segmentation by risk level and inactivity reason, Timely Alerts listing at-risk customers in real time, Actionable Insights explaining why customers went quiet, and Ready for Re-engagement pushing segments straight into campaigns.

Why it matters

Stop revenue leakageBring back customers before they churn for good.

Act at the right timeIdentify inactivity early and intervene with the right message.

Improve retentionStronger retention leads to higher LTV and predictable growth.

Smarter campaignsReach the right people with context-driven outreach.

Data-driven decisionsUse insights and scores to prioritize your efforts.

Trusted by growing businesses

10K+Businesses50M+Conversations / Month

99.99%Platform Uptime4.8/5 from 500+ reviews

Inactive Customer Detection from Telvanta.ai helped us identify thousands of at-risk customers and bring back 26% with targeted win-back campaigns.

Priya JoshiGrowth Marketing Lead,Foodmandu

How inactive customer detection works

1. Collect Customer Data

Gather data from all channels and systems in real-time.

2. Analyze Engagement

AI analyzes behavior, purchase frequency, activity recency and more.

3. Score Inactivity

Customers are scored based on inactivity risk and disengagement signals.

4. Segment Automatically

Customers are grouped into risk levels and inactivity reasons.

5. Trigger Alerts

Get alerts and lists of at-risk customers for immediate action.

6. Re-engage

Use segments to launch personalized win-back campaigns.

Powerful capabilities

Multi-source Tracking

Track customer activity across all channels and systems.

Website & App ActivityEmail EngagementPurchase HistorySupport InteractionsLogin & Usage

AI Inactivity Scoring

AI-powered scoring engine that adapts to your business.

Recency AnalysisFrequency AnalysisMonetary ImpactEngagement DepthPredictive Scoring

Custom Rules & Filters

Create custom rules and filters that match your business logic.

Inactivity DurationProduct/Service UsedLast PurchaseRegion/LocationCustom Conditions

Risk-based Segmentation

Auto-segment customers by risk level and inactivity reasons.

High RiskMedium RiskLow RiskDormantAt-Risk Buyers

Insights & Reasons

Know why customers became inactive with clear reasons.

Top Inactivity ReasonsTrend AnalysisCohort InsightsBehaviour ChangesChurn Probability

Campaign Integration

Send segments directly to campaigns, workflows or ad audiences.

Email, SMS, WhatsAppVoice CallPush NotificationAI Agent OutreachAd Audience Sync

Example: Inactive customer insights

120,540

Total Customers

12.9% vs Apr

24,860

Inactive Customers

8.3% vs Apr

8,430

At-Risk (High)

6.2% vs Apr

16,430

Dormant (90+ days)

11.7% vs Apr

$245,680

Reactivation Opportunity

14.9% vs Apr

Inactivity by Risk Level

24,860Total

Top Inactivity Reasons

Not purchased in 60+ days42%

No engagement (email/app)25%

Support inactivity15%

Subscription not renewed10%

Other8%

Inactivity Trend

Use cases

E-commerce

Find inactive buyers and recover abandoned or lapsed customers.

SaaS

Identify inactive users and improve product adoption & retention.

Financial Services

Re-engage inactive account holders with personalized offers.

Education

Bring back inactive students and improve enrollment retention.

Telecom

Re-activate inactive subscribers and reduce churn.

Healthcare

Reconnect patients for appointments, checkups and follow-ups.

Why inactive customer detection matters

Up to30%

More Revenue Recovered

Bring back lost revenue with timely re-engagement.

Up to25%

Higher Retention Rate

Improve customer retention with proactive outreach.

Up to35%

Higher Campaign ROI

Target the right customers for better results.

Up to40%

Less Churn

Reduce churn by identifying risk early.

Up to50%

Faster Reactivation

Act early and re-engage customers faster.

Stronger Loyalty

Rebuild relationships and turn inactive into loyal advocates.

Detect inactive customers. Reconnect. Grow.

Let Telvanta.ai help you identify at-risk customers and run highly effective win-back campaigns.