Analytics Overview
Track performance, understand customer behavior, and optimize every interaction.
Total Messages Sent1.24M18.6%vs last 30 days
Total Interactions328.7K16.3%vs last 30 days
Conversions24,84221.4%vs last 30 days
Conversion Rate7.55%1.2ppvs last 30 days
Revenue Generated$842.6K24.7%vs last 30 days
Performance Trend
Messages SentInteractionsConversions
80K60K40K20K0
May 8May 15May 22May 29Jun 7
Channel Performance
328.7KInteractions
- WhatsApp41.2%(135.4K)
- Email24.6%(80.7K)
- SMS15.8%(51.9K)
- Facebook9.1%(30.0K)
- Instagram6.3%(20.7K)
- Others3.0%(9.9K)
Top Campaigns
| Campaign Name | Messages Sent | Interactions | Conversions | Conv. Rate |
|---|---|---|---|---|
| Monsoon Offer 2025 | 312.4K | 98.7K | 8,942 | 9.06% |
| New Product Launch | 245.6K | 74.3K | 6,482 | 8.72% |
| Weekend Flash Sale | 188.9K | 51.2K | 4,325 | 8.45% |
| Loyalty Rewards | 156.3K | 42.7K | 3,159 | 7.39% |
| Re-engagement May | 133.7K | 31.8K | 1,934 | 6.08% |
Customer Segments
| Segment | Interactions | Conversions | Conversion Rate |
|---|---|---|---|
| VIP Customers | 72.6K | 7,842 | 10.80% |
| Repeat Buyers | 98.3K | 6,928 | 7.05% |
| New Customers | 82.1K | 5,742 | 6.99% |
| At Risk | 33.4K | 1,814 | 5.43% |
| Inactive | 42.3K | 516 | 1.22% |
Funnel Overview
| Stage | Users | Drop-off |
|---|---|---|
| Reached | 1,240,832 | — |
| Opened | 432,671 | 65.12% |
| Clicked | 142,839 | 67.00% |
| Converted | 24,842 | 82.61% |
| Revenue | $842,641 | — |
Revenue Trend
Revenue
$40K$30K$20K$10K$0
May 8May 15May 22May 29Jun 7
Total Revenue$842.6K24.7%vs last 30 days
Attributed Revenue$612.3K21.3%vs last 30 days
Avg. Order Value$33.928.2%vs last 30 days
ROI (Revenue/Cost)6.34x1.1xvs last 30 days
AI Insights
BETA- WhatsApp shows the highest conversion rate (9.8%).Consider increasing budget for WhatsApp campaigns.View Details
- Customers who interact on weekends convert 28% morethan weekday interactions.View Details
- Re-engagement campaigns are performing 32%better than last month.View Details
Reports
- Campaign Performance ReportPDF · Generated Jun 8, 2025
- Channel Wise PerformanceCSV · Generated Jun 8, 2025
- Customer Behavior ReportPDF · Generated Jun 8, 2025
- Revenue Attribution ReportPDF · Generated Jun 8, 2025
Channel Health
- WhatsAppHealthy
- EmailDegraded
- SMSHealthy
- FacebookDegraded
- InstagramHealthy
- Web PushHealthy
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