FOR MARKETING TEAMS

Test. Learn. Optimise.
Win more with every
campaign.

Telvanta.ai A/B Testing helps you test variations of content, offers, channels and send times to discover what drives the best results. Make data-driven decisions and get higher engagement, conversions and ROI.

Explore Use Cases

An A/B test panel — two offer variants side by side over the delivery, open and conversion numbers that separate them.

Why marketers love A/B Testing

Better PerformanceFind what works best for your audience.

Higher ConversionsOptimise content, offers and send time to convert more.

Data-Driven DecisionsStop guessing. Let data decide.

Continuous ImprovementEvery campaign becomes better than the last.

Lower Costs, Higher ROIInvest in what delivers the best results.

Impact you can measure

2XHigher Conversion Rate

35%Increase in Campaign ROI

45%Better Engagement

60%Reduction in Cost per Result

99.99%Platform Uptime

< 30 secReal-time Results

A/B Testing with Telvanta.ai changed the way we run campaigns. We increased conversions by 48% and revenue by 32% in just one quarter.

Prerana ShresthaHead of Growth, Daraz Nepal

Resources

A/B Testing Guide Best Practices Test Ideas Playbook A/B Testing Templates Results & Case Studies

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Test what matters. Optimise what works.

Message Content

Test headlines, copy, emojis, CTAs and personalisation.

Offers & Discounts

Test different offers, discounts and incentives.

Send Time

Find the best time to send for higher engagement.

Audience Segments

Test different audience groups to find your best segment.

Channels

Compare performance across WhatsApp, SMS, Email, Voice & more.

Creatives

Test images, videos and rich media variations.

How A/B Testing Works

Create Test

Choose your goal, type and variations.

Split Audience

We automatically split your audience.

Run Test

Your variants are delivered at the same time.

Track Results

Real-time metrics show which variant performs best.

Declare Winner

The winning variant is applied automatically.

Learn & Optimise

Use insights to create even better campaigns.

Powerful capabilities for smarter testing

Multi-Variate Testing

Test multiple elements at once.

Auto Winner Selection

Let AI pick the winning variant based on your goal.

Real-time Analytics

Track opens, clicks, conversions and revenue in real time.

Minimum Sample Size

Ensure accurate results with smart sample size calculation.

Statistical Significance

Know when your results are statistically significant.

Auto Apply Winner

Automatically apply the winner to the remaining audience.

Test Scheduling

Schedule tests for future dates and send times.

Historical Insights

Compare past tests and improve continuously.

Detailed analytics and insights

Metrics	Variant A	Variant B	Improvement
Delivered	5,012	5,010	—
Open Rate	28.4%	32.6%	+14.0%
Click Through Rate	8.7%	12.3%	+41.4%
Conversion Rate	4.3%	6.7%	+55.8%
Revenue	$12,840	$18,760	+46.0%
Cost per Result	$2.31	$1.58	-31.6%